Overtaken for the First Time: 5 Reasons TCL & Hisense Are Disrupting the Premium TV Market That Samsung and LG Once Dominated
In Q3 2025, the combined market share of TCL, Hisense, and Xiaomi (31.8%) surpassed Samsung and LG (28.5%) for the first time. Chinese TV brands are rapidly catching up in Mini LED and AI features while directly targeting the premium segment — foreshadowing a 'second Japan reversal scenario.'