"Good for 5 Hours" — 4 Questions Dunkin's 1.4L Bucket Coffee Craze Poses to Korea's Large-Format Beverage Market
Dunkin' in the US has piloted an approximately 1.4L (48 oz) 'bucket coffee' at select stores, triggering sell-outs and a flood of nationwide launch requests. This analysis examines the potential impact of this global large-format trend on Korea — one of the world's top per-capita coffee consuming nations.