One TV Scene Changed Vegetable Prices: 5 Reasons the SNS Revival of Bomdong Bibimbap Triggered a Price Surge in 2026
A single scene from a past Korean variety show featuring bomdong (winter napa cabbage) bibimbap went viral on short-form SNS, igniting a 'bomdong craze' among the MZ generation. As demand surged, bomdong prices spiked sharply in a short period, causing out-of-stock situations at supermarkets and early-morning delivery platforms.