#Hermes

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luxury2026.02.26

Lee Bujin at SNU Admission: The Luxury Fashion Debate Sparked by Samsung's 4th Generation Entering Seoul National University

Hotel Shilla CEO Lee Bujin made headlines by wearing an approximately KRW 8.5 million Dior jacket and a Hermès Birkin bag to her eldest son Lim Dong-hyun's Seoul National University economics department admission ceremony. The rare case of a chaebol family member entering a domestic public university through the regular admissions track simultaneously ignited debates on study methods and luxury fashion trends.

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luxury2026.02.16

The Magic of the Recession-Proof Orange Box: Behind Hermès' 9% Year-End Sales Surge

Despite the global economic slowdown, Hermès recorded a phenomenal 9% surge in year-end sales. This deep dive analyzes how their craftsmanship and scarcity strategy created a 'recession-proof' brand.

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