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economy2026.03.02

40 Years of Beer Dominance Over: 5 Reasons E-Mart's Whisky #1 Proves the MZ Highball Generation's Consumption Revolution

In 2025, whisky (24.2%) overtook domestic beer (23.8%) in alcohol sales at E-Mart and Traders for the first time ever. The spread of highball culture, the MZ generation's shift toward premium consumption, and concentrated purchasing at large discount stores amid high inflation have fundamentally restructured Korea's decades-old alcohol consumption landscape.

ValueConsumptionRetailTrends2026Trends

economy2026.03.02

70% of Korea's Oil Passes Through This Strait: 5 Reasons the Hormuz Blockade Is a Direct Hit to the Korean Economy

Following U.S.-Israeli airstrikes on Iran, Iran's warning to blockade the Strait of Hormuz has put the Korean economy on high alert. Korea imports 70.7% of its crude oil and 20.4% of its LNG from the Middle East, and if oil prices break $100 per barrel, cascading shocks to petrochemicals, aviation, shipping, and consumer prices are inevitable.

MacroeconomicsGlobal EconomySupply Chain Restructuring

food2026.03.02

10% More Expensive, Yet More in Demand: 5 Reasons Ganjang-gejang Topped Korea's Twitter Trending in 2026

As of January 1, 2026, the VAT exemption ended, raising ganjang-gejang prices by up to 10%. Yet on March 2nd, the '#TasteCompatibilityWithTwitterFriends' viral hashtag exploded on Twitter, pushing ganjang-gejang back to the top of real-time search rankings. Korea's 'rice thief' remains the most beloved food, even at a higher price.

CulinaryTrendstraditionalfoodKoreanFood

general2026.03.02

Opening the 24th Spring: 5 Reasons RIIZE Wonbin's Birthday Topped Korea's Twitter Trending

On March 2, 2026, the hashtags #WonbinOpensTheMarchIntro and #OurStarWONBINDay topped Korea's real-time Twitter (X) trending charts in celebration of RIIZE member Wonbin's 24th birthday. Fan-organized donations, coordinated hashtag campaigns, and a Weverse birthday livestream showcased the current state of K-pop fandom culture.

2026TrendsBrandStrategyLifestyle

general2026.03.02

He Received a Note Saying 'Son in a Coma' Mid-Broadcast: 5 Reasons KBS Announcer Park Yong-ho's Story Is Still Trending in 2026

The story of former KBS announcer Park Yong-ho, who received a note mid-broadcast reading 'second son in a coma' while hosting '6 o'clock Hometown' live, yet finished the broadcast before rushing to the hospital, trended again in March 2026. His son regained consciousness after 4 months but was left with permanent disability on his right side, and the family's quiet devotion continues to move audiences deeply.

2026TrendsLifestylequality

tech2026.03.02

20,000 Workers Descended from Across Korea: 5 Signals Samsung's Pyeongtaek P4·P5 'Schedule Crunch' Operation Sends to Korea's Semiconductor Industry

Samsung Electronics' Pyeongtaek Campus P4·P5 construction sites, which had halted due to oversupply in early 2024, have resumed full operations. More than 20,000 workers from across the country have been working 2 hours of overtime daily since February, pushing to shorten the construction timeline. Upon completion, production capacity for HBM4 DRAM will increase by 100,000–120,000 wafers per month.

2026TrendsAI TrendsAI Economics

general2026.03.02

Shincheonji's 'Pilates Project' — What the PPP Headquarters Raid Reveals About Church-State Collusion

On February 27, 2026, the Joint Investigation Headquarters of prosecutors and police conducted a surprise raid on the People Power Party's Yeouido headquarters in connection with allegations that tens of thousands of Shincheonji members were collectively enrolled under an operation codenamed 'Pilates Project.' The core charges are violations of the Political Parties Act and obstruction of business, and the church-state collusion investigation spanning the 2022 presidential election and the 22nd general election is sending shockwaves.

2026TrendsRetailTrends

review2026.03.02

27 Days to 9 Million: 5 Reasons 'The Man Who Lives with the King' Is Reversing the Theater Slump

The film 'The Man Who Lives with the King' surpassed a cumulative 9 million admissions on March 2, 2026, just 27 days after its release. On Samil Independence Day alone, 817,000 people visited theaters — breaking the all-time single-day record since opening — and at this pace, the film is all but certain to reach 10 million within the first week of March.

2026TrendsLifestyleValueConsumption

tech2026.03.02

"Opened After 19 Years": 5 Reasons Google's Conditional Approval to Export Korea's 1:5000 High-Resolution Maps Is Reshaping the Security, Industry, and Diplomatic Landscape

Nineteen years after Google's first request in 2007, the South Korean government has conditionally approved the overseas export of 1:5000 high-precision map data. Despite a triple safeguard of military facility masking, coordinate restrictions, and domestic server processing, this decision marks a historic inflection point where US-Korea trade negotiations, domestic IT competitiveness, and national security concerns all converge.

AI TrendsGlobalCommerceAI Economics

economy2026.03.02

"If You Don't Want to Sell, Keep It — I'll Make Sure It's a Loss": 5 Reasons President Lee Jae-myung's Multi-Home Sale Declaration Is Shaking Korea's Real Estate Market

President Lee Jae-myung declared, 'Whether buying or selling a home is an individual's freedom — but whether it results in profit or loss is for the government to decide,' signaling a sweeping shift in real estate policy targeting both multi-home owners and speculative single-home holders. By listing his own Bundang apartment, held for 29 years, at ₩2.9 billion, he sent a powerful warning signal to the market ahead of the May 9th expiration of the capital gains tax surcharge moratorium.

MacroeconomicsEconomic AnalysisMonetary Policy

general2026.03.02

End of a 38-Day Vacuum: 5 Reasons Park Hong-geun, a Four-Term Lawmaker, Was Tapped as the Lee Jae-myung Government's Inaugural Budget Minister

President Lee Jae-myung nominated four-term Democratic Party lawmaker Park Hong-geun as Minister of the Planning and Budget Ministry on March 2nd. Coming 38 days after the withdrawal of the previous nominee Lee Hye-hoon, the appointment of Park — widely regarded as a 'policy and budget expert' — marks the end of a key cabinet vacancy at the heart of the Lee government's economic control tower.

2026TrendsMacroeconomic AnalysisEconomic Analysis

business2026.03.02

Export Surge 75%: 5 Reasons K-Beauty Home Devices Are Conquering Japan and the US

K-beauty home beauty device exports surged 75% year-on-year in February 2026, reaching $18.12 million. APR's AGE-R surpassing 6 million units sold and a ninefold explosion in Japan exports signal that the anti-aging boom is thrusting K-beauty to the frontlines of a hardware war.

Global Economy2026TrendsBrandStrategy