Couple Hanbok Diplomacy: How First Lady Kim Hye-kyung Showcased K-Culture Soft Power to Brazil's First Lady

On February 23, 2026, First Lady Kim Hye-kyung and Brazil's First Lady Rosângela 'Janja' da Silva fitted couple hanbok in Brazil's national colors (green and yellow) at Gwangjang Market and visited the Seoul Craft Museum together. First lady diplomacy is emerging as a new channel for spreading K-culture.